Savvy’s technology is designed to interpret consumer intent and influence how individuals search for, assess, and respond to tailored content and suggestions.
Trashie plans to incorporate this technology into three areas, including support for decluttering and donating, targeted recommendations on deals, and improved product discovery to guide consumers in their shopping decisions.
The acquisition will enable Trashie to provide customers with a “more intuitive” experience throughout their circularity journey, from choosing items to donate to finding future purchases.
Trashie CEO Kristy Caylor said: “Trashie exists to help people declutter and shop smarter. We believe that each person's journey is unique, and that the Trashie experience should be tailored to their needs. With Savvy Search AI's technology, we'll engage users in new ways, starting from their decluttering journey to their shopping experience, as we help them find convenience, joy and value throughout the process.”
The transaction will see Harsh Khurana, founder of Savvy, take on the role of senior vice president of product strategy at Trashie.
Yaniv Silberman, previously chief technology officer at Savvy, becomes director of engineering at Trashie. Both Silberman and Khurana will lead further development of personalisation and discovery features across the platform.
Khurana said: “Trashie's vision is clear: make donations more convenient, rewarding and impactful. Bringing our search and discovery technology into the Trashie platform is a natural fit. We're excited to help consumers find more value in every interaction while having a positive impact on the planet.”
This development follows several milestones for Trashie.
The company recently secured $10m in Series A funding led by Ecosystem Integrity Fund, with participation from Marquee Ventures, Alumni Ventures, Rosecliff, One Ascent, Portfolia, and the NBA, among others.
In addition, Trashie has entered into a multi-year strategic partnership with iHeart Radio and has launched its membership programme called Trashie Unlimited, which reached 10,000 members in its first two months.
To date, Trashie reports diverting 3.5 million pounds of clothing and collecting close to 80,000 electronics from landfill sites.
