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Half of companies increasing prices in response to tariffs

A new survey has found that 39% of companies are already increasing prices and that a further 10% intend to do so.

Stu Robarts August 18 2025

Donald Trump speaks behind an engraved glass disc gifted to him by Apple CEO Tim Cook during an event in the Oval Office of the White House on 6 August 2025 in Washington, DC. In response to tariffs, Apple announced a $100bn investment in manufacturing facilities in the US on top of an announcement in February committing over the next four years to a $500bn investment in the US economy and the addition of 20,000 new jobs. Credit: Win McNamee/Getty Images.

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