TrustTrace's platform, now rolling out, aims to address the growing disconnect between the vast amounts of supplier and sourcing data collected and the ability to interpret and act on data at scale.
According to TrusTrace, a leader in supply chain traceability and compliance, the platform extends its existing traceability and compliance tools, enabling direct access to supply chain data and automating compliance programmes.
Teams can now monitor, assess, and respond to compliance issues more rapidly through features that automate operational tasks such as assessments, evidence collection, and follow-up actions.
The framework is built on what the company describes as real-time, lot-level traceability with AI-assisted chain-of-custody verification, providing detailed visibility across supply tiers and sourcing locations.
TrusTrace CEO and co-founder Shameek Ghosh said: "Every regulation ultimately asks the same question: can you prove it? But proving compliance starts much earlier, with understanding your supply chain, knowing where the gaps are and acting before they become problems.”
Following pilot programmes with several major global brands, the phased rollout of the new platform began this month.
The initial phase focuses on Supply Chain Intelligence, allowing users to query supplier networks, facilities, and materials in natural language and generate insights and compliance reports within seconds.
Future updates will incorporate regulatory and enterprise intelligence, linking external regulations and internal compliance standards with supply chain data.
TrusTrace said this will help brands determine which regulatory requirements affect them, pinpoint vulnerabilities, and intervene before problems escalate.
A new programme builder is also being introduced as part of the upgrade, automating tasks involved in supplier onboarding, monitoring, and corrective actions. This feature aims to replace repetitive manual work with automated processes tailored to each brand's data.
The platform consolidates three connected modules: Supplier Compliance, Supply Chain Intelligence, and Product Compliance.
Each is powered by a centralised data foundation, which TrusTrace said enables suppliers to submit data once, in any language or format, and for that data to be validated and repurposed across different compliance activities, reducing duplicate requests and supplier fatigue.
AI capabilities underpin the platform’s operations, from data extraction and validation to natural-language query handling and the automation of compliance actions.
The company stated that initial supplier data requests can be sent in the first week of implementation, with new programmes able to go live within three days.
TrusTrace’s data network includes over 120,000 suppliers in more than 80 countries.
Ghosh added: “We have spent years helping brands build trusted supply chain data. Now we are making that data work harder, turning it into intelligence, decisions, and action. The goal is to help brands scale increasingly complex compliance programmes without scaling their teams at the same rate, so they can spend more time on the decisions that matter.”
The solution is intended for companies of all sizes, from multinationals to mid-sized brands, as they adapt to increasingly strict sustainability regulations and look to streamline compliance management through data-driven automation.
