Urban Outfitters [URBN] will deploy o9’s AI powered merchandise financial planning, assortment planning, demand planning, allocation and replenishment capabilities to optimise decision-making and profitability by quickly adapting to trends, seasonality, stock positions, promotions and the unique demand drivers of the brands in its portfolio.

With o9's AI software, Urban Outfitters will be equipped to determine the optimal product mix across channels, regions and stores; integrate predictive analytics, assumptions visibility and collaboration; as well as utilise advanced allocation and replenishment optimisation techniques to proactively position inventory to meet consumer demand.

“To position URBN for long-term sustainable and profitable growth, we embarked on an extensive review of the retail software market to digitally transform our end-to-end merchandising strategy. It’s clear that o9 is a solution leader in fashion apparel planning. We look forward to working with o9’s superior technology and highly knowledgeable and experienced team to ensure we continue to meet the demand of our customers and grow market share across all of our brands,” said Rob Frieman, CIO, URBN.

Chakri Gottemukkala, co-founder and CEO of o9 Solutions said, “Swiftly changing customer demand in an unpredictable market means that retailers everywhere are turning to next-generation technology to capture customer intent and drivers, gain access to deeper insights and proactively deliver the right product assortment across all channels. We look forward to supporting URBN’s mission to transform its merchandising strategy with our highly scalable and proven AI powered merchandising solution.”