Heartland describes itself as an exporter of premium hemp fibre and is keen to help manufacturers reduce their costs while also reducing emissions.

The company hopes that by establishing an India-based yarn and fabric supply chain it can deliver its fabric blends, yarns and spin-ready fibres more easily to India's market.

Heartland notes that its hemp fibre is commercially available in India and aims to provide manufacturers with low-cost access to US hemp fibre.

It says hemp fibre is a uniquely strong natural fibre that is ultra-breathable and resistant to UV damage.

In addition to hemp fibre's performance, Heartland explains that it requires no pesticides or microplastics, and requires 95% less water than cotton to grow.

Heartland's team blends hemp fibre with cotton, linen, lyocell, and bamboo.

It is focused on creating ultra-fine, soft fabric blends for applications ranging from microplastic-free activewear to soft bedding and durable denim.

In October, Fashion for Good announced its partnership with global brands Bestseller, C&A, PDS Limited, Reformation, and Target to launch a denim project designed to accelerate the use of hemp as a sustainable alternative to conventional cotton in denim production.

At the time Reformation's senior director of sustainability Carrie Freiman Parry said: “Beyond50 Denim is a chance to really put promising solutions like hemp and green chemistry to the test: to learn, validate, and hopefully help open the door for a more sustainable future for denim.”