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Clothing sales fuel increase in US retail sales

US retail sales have increased for the ninth month in a row, fuelled in part by gains in clothing and accessories stores and summer sales events.

Jangoulun Singsit July 14 2026

The CNBC/NRF Retail Monitor, published by the National Retail Federation (NRF), shows that sales at clothing and accessories outlets rose by 0.63% between May and June, seasonally adjusted, and by 13.65% compared to June 2025, unadjusted.

This growth rate was the second-highest among the nine sectors tracked in the monthly retail sales index, followed by digital products.

“The summer shopping season got off to a strong start in June. Consumers took advantage of summer sales events, and many began their back-to-school shopping early," said NRF president and CEO Matthew Shay.

“The capacity for retail spending has been supported by the sector’s focus on keeping prices accessible and by a stable labour market. Year-over-year improvements are especially notable, given the comparatively weak results seen in June 2025.”

Overall retail sales, excluding motor vehicle dealers and gas stations, increased 0.33% on a seasonally adjusted monthly basis and 9.41% on an unadjusted annual basis in June.

By comparison, May saw monthly gains of 0.42% and an annual increase of 7.19%.

Core retail sales, which excludes restaurants as well as auto dealers and gas stations, reported an increase of 0.36% from May to June and 10.08% compared with June 2025.

In May 2026, these figures stood at a 0.39% monthly increase and a 6.98% annual gain.

On a yearly basis, all major retail categories reported sales growth, with sporting goods, electronics, and apparel stores leading with 18.53% growth year over year.

Every category aside from electronics and appliance stores, and furniture and home furnishings stores, saw increases in sales on a monthly basis.

In the first half of the year, unadjusted total sales were up 6.81% year over year, while core retail sales rose by 6.84%.

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