UiPath will work with The Very Group to implement an AI-powered, agentic pricing solution bringing faster and more transparent decision-making across its retail brands. This initiative marks a key step in the group’s broader journey to building and scaling its agentic AI capabilities.

The collaboration enhances The Very Group’s existing data-led pricing strategy with clear AI explainability, alongside advanced solutions such as campaign simulation and optimisation, and sophisticated scenario planning. It will also support alignment across The Very Group’s operating model, while removing some of the manual processes so that colleagues have more time to work on more technical, analytical tasks.

The Very Group said that through this move, it hopes to optimise gross margin and stock management, whilst improving pricing agility in an increasingly competitive retail environment. The agentic AI will also bring a new level of visibility into performance and margins, while supporting more robust decision-making across the organisation.

“Our collaboration with The Very Group demonstrates how agentic AI can fundamentally reshape retail pricing,” said Catherine Frame, director, retail solutions at UiPath. “By combining automation with intelligent, explainable decision-making, retailers can better access a strategic, data-led approach that drives both profitability and customer value.”

Sam Wright, chief customer and commercial officer at The Very Group, added: “We have a range of over 200,000 products and pricing is one of the most powerful levers in retail. The combination of our expertise and their data is helping Very stay ahead of shifting consumer demand and trends to make more informed decisions on pricing and merchandising.”