According to Vêtir, the patent extends beyond a digital wardrobe concept to cover its proprietary approach to personalisation, combining learned shopper preferences with pre- and post-purchase intelligence systems and additional external data inputs to inform its AI styling.
Alongside the patent announcement, Vêtir unveiled two new products. Vêtir Enterprise is a licensable virtual try-on tool combined with a conversational AI stylist for luxury brands and retailers. It is designed to integrate personalised virtual try-on and conversational styling into partner sites, and includes CRM and analytics tools tied to resulting shopping activity.
The Style Passport is a consumer extension designed to carry a user’s style data across online storefronts. It is positioned as a portable profile that includes personal sizing and style preferences, a photorealistic avatar and a digital wardrobe, with the aim of enabling personalisation across different online stores.
Vêtir said the extension allows users to chat with a stylist interface while shopping across multiple stores, including referencing items already in a user’s closet.
The company cited performance figures for its technology, saying its personalised AI styling system has delivered an average 13% conversion rate and more than $2,600 in AOV on its own site, with the results confirmed by affiliate network Rakuten.
Across retail partners, Vêtir said its AI-powered chat-to-shop functionality has driven an average 28% lift in AOV, with 92% of sales “informed by AI chat” on the platform. It also said the average time spent on the platform has increased to more than seven minutes.
The launches follow Vêtir’s $5.5m Series A fundraising round earlier this year, according to the company. Vêtir was last valued at $150m.
Founder Kate Davidson Hudson said: “The future of luxury fashion will continue to be personalisation. AI is a powerful tool in achieving that at scale; but if AI doesn’t have any data on you - personally - it’s still starting from scratch every time you search. The Vêtir Style ID extension - and the new Vêtir enterprise product- gives your data back to you and optimises it so every online storefront is reframed through the lens of what works and fits for you. Your sizing, your taste, your closet, it now travels around the internet with you in the Vêtir style passport.”
