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Why fashion’s DPP challenge starts before the rules are final

Fashion brands face a growing data challenge as they prepare for the EU’s Digital Product Passport (DPP), but experts from UL Solutions, the American Apparel & Footwear Association (AAFA) and the British Retail Consortium (BRC) say businesses risk making costly data decisions before the rules are finalised but cannot afford to wait until they are.

Isatou Ndure October 30 2026

“It’s really inefficient to build separate compliance systems each time a new law is enacted.” Credit: ImageFlow/Shutterstock.com

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