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World Collective, Denim Deal, and Green Story launch textile DPP pilot 

World Collective, Denim Deal, and Green Story have jointly launched a pilot programme to embed Digital Product Passports (DPP) at the textile level, to enhance supply chain transparency across the fashion industry.

Jangoulun Singsit August 18 2026

The pilot, now live, features DPP data for three denim fabrics sourced from Bhaskar Savitt Industries in India. 

The pilot is currently operating with three products, namely Renewed Eco, Earthbound Eco, and Bluecanopy Eco, with each displaying interactive DPP widgets on their product pages.  

According to World Collective, these widgets enable stakeholders to access detailed information on fabric composition, sustainability credentials, and supplier details, according to statements from the partners. 

World Collective co-founder and CEO Jeanine Ballone said: "The bottleneck in supply chain transparency has never been data availability, it's standardisation and scalable distribution. Currently, suppliers are asked to share the same information separately by dozens of brands.  

“Our pilot shows that when suppliers invest in structuring their data once, in a standardised format, that information becomes infinitely more valuable. It's not just efficient; it's a competitive advantage. Suppliers with comprehensive DPP data can demonstrate their practices and capabilities directly to the market." 

The development comes amid growing industry anticipation of comprehensive DPP regulations in the European Union and elsewhere, with a consensus emerging that standardised textile product data will soon become a requirement for market access.  

The pilot seeks to demonstrate how suppliers can use DPP frameworks to differentiate themselves ahead of regulatory mandates. 

As part of its expansion strategy, the partnership is planning a significant engagement at Texhibition Istanbul in September 2026.  

The upcoming textile trade event will feature an activation aimed at Turkish denim manufacturers, providing hands-on guidance for structuring supply chain data and preparing for eventual DPP regulations.  

Ballone noted: "By bringing DPP infrastructure directly to them through this activation, we're showing them how structured data translates to new business opportunities. Brands are increasingly demanding this information. Having it ready, standardised, and accessible removes friction and opens doors." 

The approach adopted by the consortium involves embedding DPP data at the fabric or component level, rather than exclusively at the finished product stage.  

The organisations describe this as an “intermediary DPP,” designed to create a single structured dataset that can be shared with multiple brands globally, minimising the administrative burden on suppliers and improving scalability. 

Plans are underway to broaden the pilot beyond the initial launch, with discussions ongoing with other textile producers.  

The Istanbul trade fair presence is expected to serve as both a proof of concept and a recruitment tool for other manufacturers interested in adopting DPP standards. 

"This is the beginning. Our goal is to make structured product data into the sourcing flow. When suppliers and brands operate with the same information infrastructure, friction disappears and trust increases. This pilot is another step toward a scalable sourcing ecosystem," Ballone added.

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