adidas/Reebok acquisition

Adidas’ Reebok buy to spur market shake-up?

The global dynamics of the sportswear sector look sure to be shaken up following Adidas’s EUR3.1bn (US$3.8bn) purchase of Reebok.…

GERMANY: adidas suffers Q4 loss as Reebok orders dive

Athletic major adidas said it suffered a surprise fourth-quarter loss and admitted a lack of orders at newly-bought Reebok. adidas,…

UK: Adidas grabs Reebok sponsorship deal at Liverpool FC

Adidas-Salomon will take over the sponsorship of soccer club Liverpool FC from Reebok next season but insists the deal has…

BELGUIM: EU clears adidas takeover of Reebok

German sportswear giant adidas-Salomon has been granted EU regulatory approval for its US$3.8bn takeover of Reebok International - as shareholders…

US: Paul Harrington appointed Reebok brand president

Sports company Reebok has named Paul Harrington as president and chief executive officer of the Reebok brand, effective immediately. The…