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Denim's new sustainable direction

Denim doesn’t have to be the bad guy – how Levi Strauss is driving sustainable change

Denim doesn’t have to be the bad guy – how Levi Strauss is driving sustainable change

The denim and jeans sector is having to work tirelessly to change perceptions over its sustainability, or lack of it. But change is nigh, promises Michael Kobori, vice president of social and environmental sustainability at Levi Strauss & Co. The company recently expanded its Partnership for Cleaner Textiles (PaCT) programme to four countries in Asia, which has so far delivered 20% savings in water and energy consumption for six key vendors. Next on the agenda is a new target to reach 40% savings by 2025.

How the high cost of going green is slowing denim’s sustainable direction

How the high cost of going green is slowing denim’s sustainable direction

There has been a marked shift toward more sustainable practices in the global denim industry, from the employment of new finishing technologies that cut water and chemical use to the recycling of post-consumer waste. A speedier move to an all-green denim world is the ideal, but the sector is far from this. The biggest hurdle? No-one is willing to foot the bill. Hannah Abdulla reports.