INTERVIEW: Reshaping the fashion supply chain during a cost of living crisis
In an exclusive interview Nikki Baird, vice president of strategy at retail technology provider, Aptos, reveals how brands and retailers…
ByNew Balance
Discover all the very latest New Balance apparel business news, analysis, comment and interviews from the industry experts at just-style
Nike, Reebok among brands slammed over BPA claims
BPA, a well-studied hormone disrupting chemical, mimics estrogen and can disrupt the normal functioning of the body, including metabolism, growth…
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New Balance, Wolverine Worldwide join NFW Footwear Collective
Natural Fiber Welding (NFW) has confirmed a slew of footwear brands including New Balance and Wolverine Worldwide have joined its…
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Amazon harnesses AR capabilities with virtual try-on for shoes
US and Canadian Amazon customers will have the opportunity to try a pair of shoes on – virtually – before…
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New Balance joins Land To Market in boost to leather sustainability credentials
Sports apparel brand New Balance has joined Land to Market in a move it says will allow it to continually…
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New Balance expands US production with latest factory
Sports apparel brand New Balance has opened a factory in Methuen, Massachusetts, in a move that furthers its commitment to…
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From quick sales to virtual influencers: Step inside the fashion brand metaverse
Global fashion brands are experimenting with the growing trend for immersive digital environments, known as the metaverse, to form stronger…
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New Balance plans to join apparel brands in the metaverse
Sports and footwear apparel brand New Balance is said to be joining its competitors Nike and Adidas in the metaverse…
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