New Balance
INTERVIEW: Reshaping the fashion supply chain during a cost of living crisis
As the festive season approaches and the cost of living crisis continues to bite, Baird who works with more than…
Nike, Reebok among brands slammed over BPA claims
The Center for Environmental Health (CEH) recently sent legal notices to eight renowned sports and athleisure wear brands after testing…
New Balance, Wolverine Worldwide join NFW Footwear Collective
NFW says the industry leaders are part of its rapidly growing Footwear Collective to promote widespread adoption of low carbon,…
Amazon harnesses AR capabilities with virtual try-on for shoes
The Amazon Virtual Try-On for Shoes is an interactive mobile experience that allows customers to visualise how a pair of…
New Balance joins Land To Market in boost to leather sustainability credentials
Described as the world’s first outcomes-based verified regenerative sourcing solution, Land to Market is a programme of non-profit the Savory…
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New Balance expands US production with latest factory
New Balance says the new US factory signals its strong commitment to American manufacturing and showcases its longstanding pride in…
From quick sales to virtual influencers: Step inside the fashion brand metaverse
The potential of the so-called metaverse, a network of 3D virtual worlds focused on social connection, for generating quick sales…
New Balance plans to join apparel brands in the metaverse
US trademark attorney Josh Gerben reported on Twitter on 18 January that New Balance was "coming to the metaverse". He…
New Balance Renewed partnership gives apparel a second life
'New Balance Renewed' aims to give imperfect or returned New Balance apparel a second life and offers consumers a way…
New Balance adopts reusable packaging for samples
Footwear firm New Balance has partnered with sustainable packaging and delivery specialist Returnity on an efficient and environmentally-friendly system to ship samples to…