A business model where manufacturers sell products directly to consumers online, bypassing traditional retailers.

Wholesale refers to the process of buying and selling goods in bulk to businesses, rather than directly to consumers.

What does omnichannel retailing involve?

Connecting all of a retailer's physical and digital channels to create a unified customer experience so for example integrating touchpoints like in-store, online, app and social media.

What does the hybrid model involve?

Leveraging the strengths of DTC, wholesale and omnichannel.

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Does Nike’s backtrack on DTC signal a new retail playbook?

Leveraging distribution channels effectively is the key to growth for fashion brands and retailers, a new report reveals in the…

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Does Nike’s backtrack on DTC signal a new retail playbook?

Does Nike’s backtrack on DTC signal a new retail playbook?

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