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  1. Patagonia goes green

Patagonia goes green

Rock climbing-inspired apparel and footwear brand Patagonia has pioneered the use of organic cotton and recycled polyester in its outdoor clothing and posted sales of US$330m last year. Joe Ayling interviews the company's UK sales and marketing manager, Jonathan Petty, to find out to what peaks an already ambitious sustainable business model can climb to next.

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