Adaptability is paramount in the ever-competitive landscape of the fashion industry, with a staggering 9.1 million e-commerce retailers vying for relevance and engagement. As consumer preferences evolve in tandem with the rise of e-commerce, a shift towards unique and trend-setting products that resonate with individual styles is becoming increasingly prevalent. This is where Prompt.ly comes in, an innovative business model solution that ensures brands always have a new offering while also ensuring that supply meets demand. Now, brands never have to worry about excess stock or discount inventory.
Unlock the Prompt.ly agility of shorter lead times, which is critical for brands and retailers to swiftly respond to shifting trends, meet changing demands, and maintain relevance for consumers.
This constant emergence of new trends comes at a cost. Fashion brands and retailers grapple with higher customer acquisition expenses as they strive to fulfil precise consumer demands for colour, style, and print at any given moment. It is here that a game-changing solution emerges: Print-on-Demand (POD) technology.
However, until recently, POD was restricted to a few substrates and limited silhouettes. In many instances, even with POD technology, manufacturing would still require some cut-and-sew capabilities, further lengthening the time to market.
This was the problem that the engineering, chemistry, and algorithm teams at Twinery, the innovation arm of South Asia’s apparel manufacturing giant, MAS Holdings, set out to solve with Prompt.ly, a patented next-generation POD business model specifically designed for intimate wear and athleisure.
Capable of producing an infinitely customizable set of wrap-around prints in a fraction of the time, with no Minimum Order Quantities (MOQs), the Twinery team believes that Prompt.ly can help brands, regardless of size, to engage with consumers like never before.
Incubated for over five years, Prompt.ly is already being utilized by global brands to create entirely novel retail experiences for their consumers. One of the most unique examples so far has been Adore Me’s “AM by You” platform, which enables consumers to customize and create their own personalized pieces, choosing from an array of AI-generated designs that are then printed, packed, and shipped directly to their doorstep in a matter of days.
The Quick Wins That Prompt.ly Offers Your Business
Before Prompt.ly, brands were compelled to commit to large quantities of a particular design upfront, tying up capital and warehouse space and often leading to excess inventory if the product failed to resonate with consumers.
Conversely, if a particular design starts to trend, brands can be left racing to refill inventories that go Out of Stock. Issuing new orders that restart the production process can also increase the time spent on manufacturing. If supply chains can respond in time to such opportunities, once again, brands can avoid unsold inventories or losing out on sales.
The Prompt.ly operating model completely disrupts this dynamic, enabling radical efficiency gains that make Minimum Order Quantities (MOQs) redundant. This, in turn, empowers brands, however large or small, to experiment with unprecedented personalisation on a granular level and produce as many or as few of a given line as required, based entirely on consumer demand.
By allowing brands to maintain an inventory of blank garments and print only sold items, Prompt.ly helps brands avoid the pitfalls of overproduction and excess inventory. This approach enables brands to sell most garments at full price rather than needing to discount unsold stock.
Prompt.ly recognises and facilitates a plug-and-play approach for brands and has been designed for effortless adoption. Prompt.ly offers brands a complete end-to-end solution that allows for the integration of ERP software to provide visibility and transparency into all processes, from the manufacturing and storage of blank garments to the point of direct shipping.
Strategically located in North Carolina in the US, Tijuana in Mexico, and Biarritz in France, the warehousing facilities are geographically positioned to ensure efficient delivery and minimized lead times. Equipped with state-of-the-art commercial printers and third-party logistics (3PL) capabilities, these sites guarantee reliable, value-added last-mile delivery service on every order.
“Prompt.ly’s flexibility is unmatched, making the technology accessible for any brand to engage in, regardless of size, “affirmed business entrepreneur at Twinery, Pramod Kariyapperuma.
“Whether launching limited edition drops, conducting market tests, pursuing brand collaborations, orchestrating production runs anchored to specific themes like breast cancer awareness, or even just creating personalized pieces, Prompt.ly can adapt to your needs. This versatility enables you to engage with your consumers in unique and meaningful ways.”
So, how does Prompt.ly work? Brands can now partner with Twinery to anticipate and meet market demands with certainty. They begin by purchasing blank intimate wear styles and utilizing virtual design tools to create, test, and market their designs, securing orders before initiating production. This streamlined approach significantly reduces the number of touchpoints required to bring a garment from concept to completion, making it more cost-effective compared to traditional processes.
Once orders are confirmed, limited production runs are initiated, with designs printed directly onto the styles using Prompt.ly’s patented POD technology. Whether it’s one piece or thousands, Prompt.ly caters to both individual and mass markets with equal finesse, ensuring every piece sent out is a statement in sustainability, technology, and personal expression.
The value of Prompt.ly extends beyond its advanced POD business model. It offers a holistic end-to-end value proposition from design to final sale. With a global operational footprint and speed to market personalization, Prompt.ly empowers brands to navigate the ever-changing landscape of consumer preferences with unparalleled agility and responsiveness.
Prompt.ly was also shortlisted in the top five for Apparel Printing at the 2023 FESPA awards, which celebrate print excellence across all industries.
Twinery invites brands, regardless of their size, to explore partnerships to integrate the Prompt.ly POD business model into their product lines. Experience the customized Promptly difference.
For more information regarding Prompt.ly, contact promptlyops@masholdings.com
Twinery, the innovation hub of MAS Holdings, South Asia’s leading textile manufacturer, embodies over 30 years of expertise. Specializing in disruptive technologies, Twinery advances wearable tech, smart textiles, and adaptive compression. It also leads in durable electronic integration and sustainable smart clothing, leveraging deep insights into human biomechanics and material sciences. Twinery is revolutionizing the future of apparel with its pioneering technologies and seamless garment assembly techniques.