Is the Metaverse the successor to both stores and e-com?

Shopping has never had more exciting times, writes apparel industry expert, Roit Kathiala.

As new tools and technology keep elevating the customer experience and reducing friction in the shopping experience, the list of where to shop from and how to shop keeps growing. And when it comes to fashion the picture is even rosier, so much so the expanded list or new ways to shop can feel like a disruption to retailers who aren’t able to keep up.

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