There are almost 5,000 physical miles between the EU and US, but the nations are growing further apart in terms of green fashion legislation.
EU leads the way on green fashion legislation
Last week, the European Parliament announced that under its new proposed law a number of greenwashing practices will be banned, including making generic environmental claims and falsely presenting products as repairable when they are not.
It should be noted the EU’s proposed legislation isn’t perfect and some trade bodies have argued the EU Parliament’s negotiating mandate for the EU ecodesign framework for sustainable products lacks clarity and misses key opportunities.
But, no-one can deny it is moving in the right direction.
In contrast, the US withdrew its US California SB707, known as the Responsible Textile Recovery Act of 2023, from a legislative hearing in July.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
This proposed bill would be the US’s first Extended Producer Responsibility (EPR) programme for apparel, textiles, and textile articles, thereby requiring apparel producers to take responsibility for the collection and recycling of their products.
In the same month the EU Commission had already announced its proposed rules for EPR which would make fashion brands and retailers responsible for the full lifecycle of textile products and would require them to financially support the sustainable management of textile waste across the EU.
The American Apparel & Footwear Association (AAFA) argued at the time the delay would give all stakeholders the chance to learn from California’s own pilot textiles Extended Producer Responsibility programme passed last year, and the EU’s ongoing Extended Producer Responsibility programme efforts.
The US has led the way in terms of tackling forced labour within its fashion supply chain, specifically from the Xinjiang region, with the EU following its lead.
So the key question remains – why is the US so slow to tackle the ever-growing and ever-important environmental impact of the fashion sector?
The week’s top stories on Just Style
The European Parliament and Council have reached a preliminary agreement on a set of regulations designed to clamp down on greenwashing and premature obsolescence of products, that could impact the textile and fashion sector’s labelling and marketing practices.
US Senator Kirsten Gillibrand has reintroduced the Fashioning Accountability and Building Real Institutional Change (FABRIC) Act to combat subminimum wages, enhance transparency, and support domestic garment manufacturing.
NGOs and trade unions urge the European Commission (EC) to make “crucial” amendments to its proposed anti-forced labour goods regulation in a bid to make it more efficient and impactful.
Fast fashion giants see their brand value decline, while US sports brand NIKE continues to reign as the world’s most valuable apparel brand in the Brand Finance Apparel 50 2023 report.
European fashion retailer Zalando has launched a new collection within its private label ZIGN, called ZIGN Studio, to adopt a circular approach that is said to incorporate the latest material innovations in an affordable way.
US clothing company, HanesBrands, has confirmed it could divest its Champion brand following a strategic review that came after excessive debt burden was linked to the company’s underperformance in the last year.
Fast fashion retailer Shein is expected to sit alongside the UK’s top 10 largest fashion retailers in 2023 with its market share expected to reach 2.2% in 2023.
Swedish fashion retailer H&M (Hennes & Mauritz) is charging a £1.99 fee on returns for non-members, a move that an industry expert believes could work as an incentive for consumers to sign up with the retailer, boosting customer loyalty.