DeSL - Just Style
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Product Lifecycle Management and Digital Transformation Solutions for Retail, Fashion, and Apparel Companies

Specializing in fully integrated modular, end-to-end Cloud-based software solutions, with customers ranging from SMB to enterprise-level businesses in the industry.

2 Alexandra Gate,
Ffordd Pengam,
CF24 2SA Cardiff,
United Kingdom

2 Alexandra Gate,
Ffordd Pengam,
CF24 2SA Cardiff,
United Kingdom

DeSL is a market-leading developer of digital transformation solutions, including integrated end-to-end product lifecycle management (PLM) for the retail, fashion, apparel, and footwear sectors.

Innovative and modular software solutions for the fashion industry

Our wide range of software products is ideal for progressive and forward-thinking companies and their digital transformation efforts in the post-Covid-19 era. Our modular design offers flexibility and scalability to leverage digital technologies.

DeSL products offer a range of benefits, including:

  • End-to-end digital transformation: enabling companies to develop their business processes into a digital ecosystem reaching deep into the supply chain
  • Critical path management: DeSL delivers a flexible workflow to enable brands to closely monitor and complete key tasks and dates.
  • Modular software: flexibility to scale with standalone or fully integrated apparel software
  • Configurability: pre-configured software packages for rapid deployment or easily modifiable solutions for advanced deployment options

Industry Leading PLM

PLM is the core of the DeSL offering and provides companies with a 100% Cloud-based, user-friendly tool. Expansive functionality including line planning, design, tech pack creation, sample management, supplier quote comparison, and more. Users find it easy to keep track of all styles and tasks using the Fast Product Manager. Alongside PLM, DeSL offers modules such as PO Management, Color Lifecycle Management, Total Quality Management and PIM all in a single platform.

In-house Implementation Services

When purchasing software solutions from DeSL, clients are not only getting the best software for their sector but are matched with experts who understand the specific industry needs. The implementation team works with clients to formulate the ideal approach for each project by defining all requirements and coordinate the entire process through completion, followed up by in-depth training. DeSL’s support team is always available for needed assistance after launch.

Our extensive implementation experience and capabilities allow us to fully deploy our software systems virtually while maintaining strong communication with critical project leaders remotely and securely.

About DeSL

Developing business-critical solutions since 2002, DeSL’s experienced sales and implementation teams are equipped to effectively identify and deliver solutions based on individual business needs.

Global Headquarters

2 Alexandra Gate

Ffordd Pengam

CF24 2SA


United Kingdom

New York City

450 Lexington Ave. 4th Floor

New York

NY 10017

United States of America

San Francisco

185 H Street, Suite B


CA 94952

United States of America