ColorDigital GmbH, the company behind DMIx, is proud to announce a pivotal collaboration with Archroma, a global leader in speciality chemicals focused on sustainable solutions. This collaboration brings one of the largest libraries of engineered color standards to the DMIx ecosystem, marking a significant step forward in enhancing color management processes for both digital product creation (DPC) and physical production.
All 5,760 colour references in the Color Atlas by Archroma® will be integrated into ColorDigital’s DMIx interactive collaboration platform, enabling brands to embrace almost unlimited colour creativity with an assurance of colour precision. Based on digital twin technology, the DMIx solution ensures that colour choices are aligned across design, sourcing, and production, reducing sampling costs and collection development time and improving colour accuracy and end-product quality. In short, DMIx marks a significant step forward in enhancing color management processes for both digital product creation (DPC) and physical production.
Sustainability is an essential factor for both Archroma and DMIx. Colours in the Archroma Color Atlas are formulated to comply with leading eco-standards while also delivering consistent and accurate colour reproduction. This complements the DMIx ImpAct approach, which provides data on the environmental impact of raw materials to enable brands to select inputs that meet their sustainability targets.
“Archroma takes a ‘Planet Conscious’ approach to colour. Like DMIx, we want to empower designers to make sustainable choices from colour inspiration to execution. That’s why we build achievability criteria into our colour standards, considering eco-compliance, fastness performance, colour consistency and resource efficiency, and why we offer global technical support,” Chris Hipps, Global Head of Archroma Color Management, said.
Gerd Willschütz, COO and co-founder of ColorDigital, said: “Strategic colour management can transform textile and fashion businesses and drive commercial success. We are delighted to collaborate with Archroma to help make color development and production more creative, efficient and accurate, and more environmentally responsible too.”
A new feature on the DMIx platform is DMIx eXcite, an inspirational material and colour-trend hub that uses interactive mood boards to share new colour and material scenarios ahead of each season. Designers and colourists will be able to directly use colours presented in the exciting trend reports, including colours from the Color Atlas by Archroma®, across the DMIx colour and 3D technology tools.
The Color Atlas by Archroma® is part of the Archroma Color Management+ design and development solution for more sustainable textiles and fashion through fast colour selection and creation, consistent and accurate colour reproduction, and reduced environmental impact.