INTERVIEW: Infinna fibre takes brands from vague green claims to concrete solutions
In the last month, PVH Europe, known for its Calvin Klein and Tommy Hilfiger brands, as well as Zara’s parent company Inditex have committed to purchasing Infinna, a textile fibre that can be created from 100% textile waste. As Infinited Fiber Company CEO Petri Alava tells Just Style exclusively, brands are deviating from vague green claims and are seeking concrete solutions to circularity.
In the last month, PVH Europe, known for its Calvin Klein and Tommy Hilfiger brands, as well as Zara’s parent company Inditex have committed to purchasing Infinna, a textile fibre that can be created from 100% textile waste. As Infinited Fiber Company CEO Petri Alava tells Just Style exclusively, brands are deviating from vague green claims and are seeking concrete solutions to circularity.
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A wealth of over 14 years of editorial experience having worked on titles for the John Lewis Partnership and the ITP Group in Dubai, Hannah joined Aroq in 2014 where she started as News Editor on Just Food before landing the role of News Editor on Just Style. Hannah enjoys covering more challenging subjects and exploring the impact of current affairs on global supply chains.