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June 8, 2021

Aetrex scales 3D foot scanning technology for all retailers

Aetrex Worldwide says its new Albert 3DFit foot scanner can calculate customers’ 3D foot measurements in less than ten seconds with an accuracy of up to 1mm.

By Beth Wright

Albert 3DFit features Aetrex’s FitGenius AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes to provide personalised footwear recommendations that can be accessed across a retailer’s digital shopping platforms after leaving the store.

The device can guide customers through the scanning process manually by using a tablet, or touch-free with voice activation technology. The software uses artificial intelligence to match footwear data by brand and style and allows consumers to leverage the software’s FitGenius feature to view and shop footwear styles that work best for their unique feet, whether shopping on a personal computer or phone, making online shopping a seamless experience.

“Recent studies have shown that 25% of consumers would like to experience a fit technology when shopping for footwear. Albert 3DFit helps retailers of all sizes address this need,” says Kumar Rajan, vice president of technology at Aetrex. “Having the industry’s largest technology development team, we were able to use our vast experiences, coupled with our ability to engineer our own hardware and software, to develop an innovative 3DFit experience that’s affordable for all interested retailers.”

The Albert 3DFit scanner also provides retailers with important data that they can use to optimise key areas of their business, such as marketing, store performance, and product planning and development. Retailers can then use the collected data to develop targeted digital marketing messages to customers based on their unique foot profiles to create an uptick in engagement and conversation rates.

Since the inception of Aetrex’s foot scanning technology in 2002, the company has placed over 10,000 scanners globally. To build on this momentum, Aetrex will also be launching its new mobile app for at-home foot sizing and footwear recommendations later this year.

With units launching in stores this autumn, the Albert 3DFit scanner is available now for retailers to purchase at US$1,995 or $55.42/month.

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