Apparel Textile Sourcing (ATS) Trade Shows is to hold a virtual event later this month in light of the public health concerns around the Covid-19 pandemic.
Apparel Textile Sourcing Virtual (ATSV) is the fourth trade show on the ATS 2020 calendar and will expand audience reach to include global attendees from the United States, Canada, Latin America, Europe, and Australia.
“The global pandemic demands business industry solidarity, speed, and a response,” said Jason Prescott, CEO of JPC Inc and producer of ATS Trade Shows. “We first surveyed thousands of buyers and sellers and over 90% conveyed an eagerness to attend virtually.”
Prescott added the team is also subsidising manufacturers from hard-hit regions to significantly lower their booth costs.
The event, which will take place on 25-29 May, will enable international and domestic manufacturers to interact with attendees live, via voice chat, WeChat, or text. All attendees will receive online links, catalogues, certifications, and further information electronically.
It will also feature live seminars from industry leaders, including Avedis Sefarian, CEO of Worldwide Responsible Accredited Production (WRAP), focusing on the global supply chain perspective and shelter/rebound business strategies in the wake of the pandemic.
“We know digital works,” Prescott added. “Virtual will take time getting used to, especially for overseas producers to buy into the concept, but it’s here to stay. Touch, texture, and relationships will never go away, but virtual is the natural evolution.”
The Covid-19 pandemic has seen a raft of trade shows and fairs cancelled or postponed on the back of health and travel concerns. Among them is ATS’ Apparel Textile Sourcing Miami (ATSM) physical trade show, which has been pushed back from 27-29 May to 11-13 November.
The crisis has, however, encouraged a number of organisers to consider virtual and other digital alternatives such as ATS. UK sourcing expo Make it British is among those planning a virtual event to replace its ‘Make it British Live!’ sourcing show, while Kingpins Amsterdam replaced the April physical event of its denim sourcing show with an online version.
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