Archroma explained that all 5,760 color references featured in its Color Atlas will be integrated into ColorDigital’s DMIx interactive collaboration platform, enabling brands to explore unlimited colour creativity while ensuring precise colour accuracy.
According to Archroma, sustainability is an essential factor for both the companies. It highlighted that the colours in its Color Atlas are formulated to comply with leading eco-standards while also delivering consistent and accurate colour reproduction.
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This, Archroma added, complements the DMIx ImpAct approach, which provides data on the environmental impact of raw materials to enable brands to select inputs that meet their sustainability targets.
The DMIx solution is reportedly based on “digital twin technology” and ensures that colour choices are aligned across design, sourcing and production, reducing sampling costs and collection development time as well as improving colour accuracy and end-product quality.
Archroma emphasised DMIx marks a significant step forward in enhancing colour management processes for both digital product creation (DPC) and physical production.
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Chris Hipps, global head of Archroma colour management, believes Archroma takes a ‘Planet Conscious’ approach to colour.
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By GlobalDataHipps stated: “Like DMIx, we want to empower designers to make sustainable choices from colour inspiration to execution. That’s why we build achievability criteria into our colours standards, considering eco-compliance, fastness performance, colour consistency and resource efficiency, and why we offer global technical support.”
Gerd Willschütz, COO and co-founder at ColorDigital, added: “Strategic colour management can transform textile and fashion businesses and drive commercial success. We are delighted to collaborate with Archroma to help make colour development and production more creative, efficient and accurate, and more environmentally responsible too.”
Archroma shared a new feature on the DMIx platform called the DMIx eXcite, which it described as an “inspirational material and colour-trend hub” that uses interactive moodboards to share new colour and material scenarios ahead of each season.
It said that designers and colourists will be able to directly use colours presented in the eXcite trend reports, including colours from the Color Atlas by Archroma, across the DMIx colour and 3D technology tools.
Archroma said its Color Atlast is a part of the Archroma Color Management+ design and development solution for more sustainable textiles and fashion through fast colour selection and creation, consistent and accurate colour reproduction, and reduced environmental impact.
Archroma also recently collaborated with 3D digital solutions platform Browzwear to give customers the complete Color Atlas which is formulated to comply with international eco-standards.
Moreover, the speciality chemicals provider has recently introduced a programme to help mills and fashion brands boost productivity and efficiency while reducing environmental impact.
