Browzwear explained designers will now have access to a palette of 5,760 colour references courtesy of its Archroma partnership. This includes the addition of 1,440 polyester colours to Browzwear’s existing colour library of 4,320 Color Atlas colours tailored for cotton poplin.
The company explained it will support and empower Browzwear’s 3D fashion workflow platforms VSticher, Lotta and Stylezone.
The digital platform believes this expansion will also aid collaboration across the entire supply chain, ensuring colour consistency from digital design to production for cotton, polyester and blends.
Browzswear highlighted that colour references in the Color Atlas by Archroma have been formulated to comply with leading international eco-standards, allowing designers to select dyes and finishes that meet their desired sustainability profile.
Each colour is available as a physical colour standard that includes precise dyeing recipes and compliance data, as well as access to expert technical support from Archroma around the world.
Archroma described Color Atlas as an “empowering colour tool,” one that helps find the exact colour needed for a specific application. It pointed out that the book’s format and layout has been specifically designed for ease off use by using intuitive colour IDs to help find colours quickly.
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Browzwear’s Lars Villumsen said: “With the industry’s largest colour library at their fingertips, the Browzwear community is being further empowered to embrace end-to-end digital workflows and bring more transparency, sustainability and collaboration to the fashion industry. We are pleased to continue to partner with Archroma to bridge the gap between fast and efficient digital processes and physical product creation.”
Chris Hipps of Archroma Color Management added the ongoing digital transformation of the fashion industry is an opportunity for brands and independent designers to streamline the design process.
He explained: “With tools from Browzwear and the 5,760 colours in the Color Atlas library, they are supported to take their designs from concept to creation without compromising their creative vision or sustainability principles.”