German fashion brand Armedangels has introduced its Detox Denim collection which is made from 100% recycled cotton and aims to showcase its commitment to reducing carbon emissions, land use, energy consumption, and water usage associated with cotton cultivation.
”With our Spring 23 DetoxDenim collection, we are expanding our range of styles with recycled cotton and increasing the content to 100% for the first time,” explained Sara Maier, design lead denim at Armedangels.
Armedangels said that almost all (99.62%) of its summer collection is made from natural fibres or recycled materials. With PETA-certified vegan denim patches made from jacron instead of leather, it ensures its creations align with its commitment to ethical practices and sustainability. By avoiding the use of virgin plastic, the brand also actively reduces its reliance on oil and non-renewable resources.
Armedangels added that it ensures complete transparency in its supply chain as each pair of jeans in the Detox Denim collection features a QR code that allows consumers to track the product’s journey through the Aware Virtual ID. This digital product passport empowers customers to make informed choices and supports brands that prioritise sustainability.
Armedangels uses 80% pre-consumer and 20% post-consumer waste to create its jeans, skirts and jackets.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData