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December 18, 2020updated 12 Apr 2021 11:13am

Asics latest to join the Fashion Pact

Sportswear firm Asics says it has become the first Japanese company to join the Fashion Pact, a global environmental initiative focusing on the fashion industry. 

By Beth Wright

Sportswear firm Asics says it has become the first Japanese company to join the Fashion Pact, a global environmental initiative focusing on the fashion industry. 

The Fashion Pact is a global coalition of companies in the fashion and textile industries that have all committed to a common core of key environmental goals in three areas: mitigating climate change, restoring biodiversity, and protecting the oceans. It was unveiled by French President Emmanuel Macron and François-Henri Pinault, CEO of luxury goods group Kering, in August last year.

Asics has been focusing on climate change and announced last year a commitment to set science-based emissions reduction targets to limit global temperature rise to 1.5°C above pre-industrial levels, towards a net-zero future by 2050. Currently, the company aims to reduce greenhouse gas emissions at business locations by 38%, and by 55% per product along the supply chain by 2030, compared to a 2015 baseline.

In terms of restoring biodiversity and protecting the oceans, Asics has pledged to source 100% sustainable cotton for its apparel and accessories by 2025 and has decided to change the main material of its shopping bags in all directly-managed stores from plastic to paper by the end of 2020 in order to eliminate single-use plastic throughout the supply chain. Where plastic remains necessary, it will switch to eco-friendly substitutes.

“Since our founding in 1949, our purpose has been to help people achieve a sound mind in a sound body. In order for people to achieve that, we need a sustainable earth,” says Yasuhito Hirota, COO and president of Asics Corporation. “To further expand our collective action on climate change, biodiversity and ocean ecology, we would like to be part of The Fashion Pact to drive transformation in our industry through collaboration.”

The Fashion Pact recently announced it has doubled its membership one year on from its launch, while also setting out a digital dashboard of KPIs and an operations structure.

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