Auchan China has deployed a new Product Lifecycle Management (PLM) solution, along with allocation and replenishment planning capabilities, across all of its stores and across the complete range of its apparel and footwear products.
By adopting the unified end-to-end platform from TXT Retail, the hypermarket retailer will be better able to respond to increased volatility in demand when it comes to the allocation and replenishment of stock.
It will also be able to localise and be relevant to Chinese consumers; as well as keep pace with innovation, while closely integrating product development and buying, enabling Auchan China to respond, plan for and execute to changing trends, quickly.
The TXTPLM and TXTPlanning solutions integrate design, product development, planning and delivery into a single environment.
“The TXT Retail solution helps integrate the work of different functions, while further increasing responsiveness of merchandise management as a whole,” explains Emmanuel Fondeville, director of efficiency – China, Auchan Retail.
“The recent go-live of TXT Retail PLM, Allocation and Replenishment is a great achievement; it gives us the key ability to speed up innovation, while closely integrating product development and buying with our daily planning activities.”
With TXTPLM, the objectives defined by category managers become input to the designers who create new styles in full alignment with these business guidelines, while providing support to the buying office which handles product costing and packaging specifications.
TXTPLM and TXTPlanning are fully integrated with Auchan’s existing ERP system driving allocation and replenishment to all 80 stores and for over 100,000 SKUs.
“In PLM we create, centralise and can share all product information, internally and with suppliers throughout China. The integration and synergies with Planning are tight and pretty unique, because as soon as the product is created in PLM, it is visible to the Planning office who will select the best locations, and determine the quantities that maximise service, margins and inventory balances,” adds Fondeville.
The TXT Retail solution is fully localised in Chinese and is being adopted by over 130 users, including category managers, designers, buyers, planners, stock managers inside the company and selected external suppliers.
The deployment now paves the way to the second phase of the project in which Auchan China will implement TXT Retail’s merchandise financial planning and in-season management capabilities, thus covering the full spectrum of its processes, from design to delivery, with TXT Retail Merchandise Lifecycle Management.