The appointment comes after Michael Daly was promoted from Rip Curl CEO to group CEO and managing director of Kathmandu Holdings Limited.

Farris, who took up the position yesterday (16 August), reporting to Daly, began working with Rip Curl in 2010. She has served in a number of roles, including running Rip Curl surf events around the world, executing marketing strategy across retail, wholesale, social media, team, and events as the ANZ marketing manager, to leading sales growth online as the general manager of digital and forming a key part of Rip Curl’s global
executive team.

Her current role as general manager of women’s has seen her renewing the focus and vision of the women’s brand while simultaneously growing the women’s business globally.

“After a thorough search process, involving both internal and external potential candidates, I am delighted to announce that Brooke Farris will be the new CEO of Rip Curl. Brooke has contributed greatly to Rip Curl’s success and growth over the past 11 years with her indisputable commitment to the brand, our product, and our crew. I am confident she will bring this same commitment and leadership in her new role,” Daly said.