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November 19, 2021

Browzwear enables faster creation of on-trend designs

3D digital solutions firm Browzwear has partnered with global trend forecasting agency Fashion Snoops to streamline the creation and showcasing of designs based on top trends for the upcoming season in 3D.

By Beth Wright

The partnership will integrate ready-to-use 3D blocks representing the key styles forecasted by Fashion Snoops into Browzwear’s library, enabling designers to immediately create iterations without first building the base garment in 3D.

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What are the key consumer trends driving FMCG in 2022?

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Browzwear says the collaboration will greatly accelerate the design process, while also streamlining workflows and eliminating the need for physical samples. Additionally, companies can leverage Browzwear’s renderings instead of physical products during the sales cycle, further reducing waste and cost, increasing speed to market, and giving the opportunity to better align production with demand.

The first series of styles to be integrated with Browzwear will be the ‘Ten Women’s Emerging Must-Haves for FW 22/23’. Designers already using Browzwear can access the ready-made blocks directly from a new cloud-based library, ‘Fashion Trends’. Browzwear users will also receive access to Fashion Snoops’ trend intelligence report for each item as well as alternative design updates to inspire creative customisation for each look.

The 3D files will be available for download from the Fashion Snoops members platform, and for their customers not already using Browzwear, the two companies will offer a three-month trial of the software with educational support, reducing the learning curve for new 3D adoptees and giving a no-risk opportunity to experience the platform’s power.

“Fashion Snoops’ goal is to give fashion companies the tools they need to succeed. Knowing the ‘it’ styles for the next season is part of that, and we’re now able to  introduce our customers to new ways of working more efficiently,” explains Lilly Berelovich, co-founder, president and CCO of Fashion Snoops. “By partnering with Browzwear, we are bringing to our customers the technology that is powering the future of our industry and making it more sustainable.”

Avihay Feld, co-founder and co-CEO of Browzwear adds: “Partnering with Fashion Snoops allows us to communicate more deeply with our customers and bring the benefits of Fashion Snoops directly into the new world of 3D prototyping. With that 3D prototype, the entire decision-making process can be carried out there and then. Meaning, the entire end-to-end cycle time is shortened dramatically, including the trend prediction within it.”

Browzwear recently teamed up with performance fabric producer Polartec to launch what is claimed to be the first true-to-life 3D performance fabrics.

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Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

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