Fashion retail chain C&A has confirmed its long-standing commitment to only source more sustainable cotton by 2020 by inking a new pledge.
The global fashion retailer has joined the Prince of Wales global Sustainable Cotton Communiqué in a pledge that was initiated at last year’s Textile Exchange Sustainability Conference and commits apparel brands and retailers to only procure more sustainable cotton.
So far, 37 major companies in the fashion industry have signed up to the commitment, which aims to help drive sustainable practices across the sector.
It also strives to alleviate the environmental and social costs that are too often associated with cotton production, including the over-use of pesticides, the release of greenhouse gases, the depletion of local water sources and rising costs of production.
“By joining this initiative we – as the world’s number one buyer of certified organic cotton and the world’s number three brand sourcing more sustainable cotton – have the opportunity to share our learnings with the industry on how to source and accelerate the use of more sustainable cotton,” says Jeffrey Hogue, C&A’s global chief sustainability officer. “Our 2020 goal is for 100% of the cotton we use to be more sustainable. Today, already over 70% of the cotton we sell meets this standard.”
The Sustainable Cotton Communiqué has been endorsed by several non-governmental and civil society organisations and standards agencies, including The Soil Association, Fairtrade Foundation, The Better Cotton Initiative, Cotton Made in Africa, CottonConnect, Textile Exchange, Cotton 2040, an initiative convened by Forum for the Future and The Pesticide Action Network.