The recommerce platform, which first launched in its stores across the US and online, is called Canada Goose Generations, and invites consumers to trade in and purchase pre-loved Canada Goose outerwear and apparel.
Consumers can trade in Canada Goose products via Generations’ online portal. Once they’re sent in, assessed, and authenticated, consumers then receive a Canada Goose gift card.
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The recommence platform which is powered by Trove, a branded resale operating system, offers an assortment of styles, heritage pieces, collaborations, and exclusive vintage items pulled from Canada Goose’s 65+ year archive.
Canada Goose president Carrie Baker says: “Canada Goose Generations is a perfect expression of what luxury means today and defines a more sustainable tomorrow. Meticulously crafted in Canada with the best materials, our products are uniquely positioned to be re-discovered and loved for a second, third and fourth time. Bringing Generations to our home market presents a meaningful opportunity for us to connect and reconnect with long-time customers in an exciting new way.”
The brand believes this initiative will give new life to its products and keep them in circulation for decades.
Canada Goose also points out Generations directly supports its sustainable impact strategy by helping it to achieve its annual warranty waste goal, which is outlined in its Environmental, Social and Governance (ESG) Report.
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By GlobalDataCanada Goose ESG report highlights
The brand shares this year’s ESG report is an important milestone in Canada Goose’s sustainability journey, reaching goals in advance of its target year, making significant strides in evolving its business and operations, and beginning to set its sights beyond 2025. Highlights from the report include:
Manufacturing and operations
- Canada Goose reduced its scope 1 and 2 emissions by nearly 45% year-over-year by investing in global renewable energy credits that address wind, hydroelectricity and solar power, and retrofitting its manufacturing plants
- Moving forward, the brand is measuring its scope 3 emissions and planning to set targets by the end of its current fiscal year, FY 2024
- It achieved its goal to divert 100% of its annual warranty waste through Canada Goose Generations, the Canada Goose Resource Centre Program and the Canada Goose Response Program.
Materials
- Canada Goose transitioned over 75% of its materials to Preferred Fibres and Materials (PFMs). PFMs include those that are recycled, organic, natural, bio-degradable and plant-based
- The brand says it is committed to eliminating per- and polyfluoroalkyl substances (PFAS) from all of its products. Canada Goose accomplished its goal to purchase PFAS-free Arctic Tech – its proprietary fabric, used in the majority of parka styles – months ahead of schedule and with that phase completed, announced new goals
- Almost 90% of Canada Goose’s packaging has been transitioned to more sustainable solutions.
Canada Goose senior vice president of corporate citizenship Gavin Thompson adds: “This ESG report focuses on key issues in our industry and around the world – from material innovation to reducing our carbon footprint to our human rights policy. We continue to actively transform our business while remaining true to our purpose to keep the planet cold and the people on it warm. I’m proud of our employees and thankful to our partners, who join us in our commitment to this purpose.”
