Chinese fast fashion retailer Urban Revivo (UR) has gone live with a new Product Lifecycle Management (PLM) solution to support its product development and merchandising infrastructure.

The implementation of Centric 8 PLM from Centric Software was completed in just four months.

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UR was founded in 2006 and has expanded rapidly over the past ten years, with more than 200 stores in China and overseas. The company has also established a base in Singapore and plans to have over 400 stores globally by 2020.

To support its ambitious plans for global growth, “we knew that a PLM system would assist us with planning collections and leveraging design and development work,” says Budwhite Zhang, CIO at UR. “We also wanted to take much better control of the speed of product development and vendor collaboration.”

“We’re already seeing results,” Zhang continues, noting the software “has helped to speed time to market, cut costs and errors, and improve innovation. Take sampling, for example: our designers and merchandising team used to take about ten days for one collection. Now it takes three to four days. Designers now have a good sense of cost as they can see the cost of material and labour, which helps us better control budgets and merchandise planning.”

As well as implementing core Centric PLM modules, UR chose to invest in the company’s mobile apps for PLM.

“Our designers can capture and share inspiration immediately with the whole team,” Zhang says. “This is very helpful for fast fashion companies like UR, which rely on speed and instant communication.”

UR has ambitious plans for the next few years, aiming to achieve CNY10bn in annual sales revenues by 2021.

“In this new retail era, we will follow our three strategies: make product the priority, revolutionise management and leverage technology. Product innovation is the key to success and Centric PLM will help UR improve product management for our women’s, men’s, kid’s and accessories divisions as well as our new fashion sports brand.”