Industrial thread maker Coats has launched two new 100% cotton products that are both certified by the Better Cotton Initiative (BCI) as being made from sustainable raw materials.
Tre Cerchi Vero and Tre Cerchi Vero+ also offer “uncompromising looks and performance in a completely sustainable package,” Coats says. In addition, Tre Cerchi Vero+ is Cradle to Cradle approved for its dyes and chemicals, and is said to be completely free of harmful substances, including pesticides.
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“As our customers strive to achieve their sustainability goals, we can support them by exploring innovative solutions and products which are independently verified as being made from sustainable raw materials,” explains Adrian Elliott, Coats’ president, apparel and footwear. “We are doing our part to contribute to an end product that the consumer can trust has been made as sustainably as possible and without compromising on quality and performance.”
BCI is the largest cotton sustainability programme in the world, whose goal is to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. It aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.
In March this year Coats launched a new sustainability strategy in which it sets out seven targets for 2022 across five priority areas in order to accelerate the company’s progress towards a more sustainable future.
The Tre Cerchi products extend Coats’ existing range of sustainable threads including EcoVerde, a range featuring 100% recycled sewing thread.
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By GlobalData
