Swedish textile innovation brand Coloreel has introduced a recycled polyester thread used with a technology enabling high-quality colouring of textile thread on demand.

The sustainable move by Coloreel was made in collaboration with thread manufacturing giant Madeira, as it looks to reduce its impact even further.

In line with Coloreel’s mission to provide more sustainable and creative embroidery methods, Coloreel will shift over to offer 100% recycled polyester thread to be used with the instant thread colouring technology for embroideries. This will provide customers the ability to create more sustainable embroideries with thousands of colours, CMYK, RGB/HEX and PMS compatible.

The polyester is created from 100% recycled post-consumer PET bottles and has passed through all industry standard quality testing and provides the same fastness properties as virgin polyester thread and is certified Standard 100 by Oeko-Tex.

The recycled thread will be sold in sets of 6 x 10 kilometer thread reels. With the ambition to further minimise impact, the thread cone is made from recycled plastics and will be packaged and shipped in recycled carton boxes.

“On Coloreel’s mission to increase sustainability is this shift towards using 100% recycled polyester thread used in our instant thread colouring technology a great step,” says Torbjörn Bäck, CEO Coloreel. “This provides our customers with a more sustainable embroidery alternative and solves the problem with lack of availability of recycled polyester thread in a large variety of colours.”

Earlier this month, Coloreel was awarded a Fashion Innovation Award for its instant thread colouring technology.

Coloreel’s technology for embroidery enables colouring of textile thread on demand, helping to move the textile industry towards more sustainable production. By colouring the thread directly, there is no wastewater, hence no water pollution.