Cotton made in Africa grows with new partners - Just Style
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Cotton made in Africa grows with new partners

27 Oct 2021

The Cotton made in Africa (CmiA) initiative has signed new partners including BRAX from Germany, Jolo Fashion Group from the Netherlands, and Shinsegae International from South Korea.

Cotton made in Africa grows with new partners

Under the partnership with Cotton made in Africa, they aim to promote sustainable cotton cultivation, protect the environment, and improve the working and living conditions of small-scale farmers and their families.

A recent impact study has revealed Cotton Made in Africa (CMiA) is having a positive effect on the living and working conditions of participating cotton farmers and regular training is leading to increased cotton yields.

As one of the world’s leading initiatives for sustainably produced cotton in Africa, CmiA represents a socially and environmentally responsible basis for the global textile chain.
Working in accordance with the CmiA standard, some one million small-scale farmers from ten countries in Sub-Saharan Africa currently account for around 30% of African cotton production. According to the most recent study results, CmiA cotton is said to have a significantly smaller ecological footprint than the global average. With greenhouse gas emissions at 13% below the global average for cotton cultivation, CmiA cotton also contributes less to climate change, according to a CmiA Life Cycle Assessment (LCA).

Small-scale farmers benefit from agricultural and business training that enables them to improve their yields and cultivation methods. Beyond sustainable cotton production, CmiA actively advocates for issues like healthcare, respect for children’s rights, and equal rights for men and women. This directly contributes to improved awareness of social issues in village communities. Factory workers in the ginneries, where cotton seeds are separated from the fibres by machine, benefit from improved working conditions.

Tina Stridde, the managing director of the Aid by Trade Foundation and of its CmiA initiative said: “Only with committed partners at our side can we advocate together for small-scale farmers in Africa, their families, and the responsible production of our raw materials now and in the future. Our recent growth shows that companies from around the world, whether small brands or global enterprises, can achieve their own sustainability goals through Cotton made in Africa and make them visible to their customers.”

Shinsegae International co-CEO and head of Jaju division, Lee Seock-koo, adds: “Cotton made in Africa has impressed u. The standard addresses both social and ecological aspects of sustainable cotton production. This allows us to source our textiles sustainably and to offer our customers what they are increasingly looking for: a sustainable alternative to conventional goods.”