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July 20, 2022

Crystal Denim launches first carbon footprint calculator to drive green design 

Crystal Denim, the denim division of Crystal International, has unveiled its first carbon footprint calculator to advocate low-carbon design in the industry.

By Beth Wright

After a year of development, Crystal Denim has revealed its new MyBluPrint carbon footprint calculator which is designed specifically for denim manufacturers and tracks carbon emissions for each manufacturing step along the process. 

MyBluPrint enables users to design a denim product on the interactive platform and, after creation, helps users understand the amount of carbon emissions generated from that particular product by analysing data traced from more than 200 manufacturing processes.

Crystal says by launching the tool, it aims to highlight the importance of carbon reduction from every sector, throughout the supply chain, including manufacturers, retailers, and end consumers. Upon the successful launch of MyBluPrint as the first step, Crystal Denim will continuously advance its algorithm and expand the data calculation mechanism to every single pair of jeans it produces in the next phases, making the calculator more comprehensive.

Its launch comes after Crystal International Group Limited made a public commitment to reach net zero emissions by 2050.

In May, CEO of Crystal International, Andrew Lo, said collaboration is the solution for creating a low-carbon and climate-resilient fashion industry by 2050.

In a letter and video promoting the company’s Net Zero 2050 mission, he said: “Together, let’s move towards a low-carbon, climate-resilient fashion industry.”

Lo pointed out Crystal International’s plan is to enhance productivity, energy efficiency, use on-site renewable energy and explore opportunities for off-site renewable resources to hit the 2050 targets. He added the company is also investing in green technologies that can be integrated into operations.

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