Destination XL Group optimises customer engagement - Just Style
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Destination XL Group optimises customer engagement

By Patrick Scott 21 Jun 2019

Men’s big and tall apparel retailer Destination XL Group (DXLG) has invested in new business cloud software to help deepen relationships with existing and new customers by better understanding preferences around promotions, pricing and assortment.

The retailer has 225 DXL retail and outlet stores in the US and Canada selling more than 2,000 private label and name-brand styles. Its five brands are Destination XL (DXL), Casual Male XL, Rochester Clothing, ShoesXL and LivingXL.

The company is implementing Infor CloudSuite CRM, Infor Marketing Resource Management (MRM), Infor Omni-channel Campaign Management (OCM), and Infor Loyalty powered by CrowdTwist to “cut through the noise” and provide relevant communications across all channels.

“The challenge for today’s retailers is to understand what offers will resonate with consumers, determine when they want to be engaged and identify which channel to target because the customer is always influenced, always browsing and always shopping,” says Corey Tollefson, senior vice president and group manager, Infor.

“Working with our team of retail experts, DXLG will be able to address these challenges and drive their strategy using Infor’s ‘Everywhere Consumer’ strategy powered by their customer engagement solutions to ensure the right message is delivered at the right time and through the right channel.”

With shoppers researching, browsing and purchasing with their smartphones everywhere they go, retailers need to be able to manage engagement and expectations well before a shopper enters a store or even visits a website.

For Jim Davey, CMO of Destination XL Group, the new solutions mean “we can understand our customers better, produce rich and deep customer profiles and drive incredibly smart segmentation to connect and engage with our customers in a more meaningful and targeted way.”

With Infor CloudSuite CRM and Infor Loyalty powered by CrowdTwist, DXLG will move to a comprehensive customer data platform that offers deep insights into the customer’s preferences and behaviours.

In addition, Infor Alliance Partner Three Deep Marketing will support DXL through the transition.