The new Hey Fashion! platform, launched by the Eileen Fisher Foundation (EFF), and curated by design and technology consultancy Pentatonic, aims to refine the complex topic of textile waste into tangible actions to initiate change.

Hey Fashion! exposes textile waste issues while conveying the financial, environmental, and social opportunities that textile circularity can offer. EFF’s larger mission is to prove to the fashion industry the benefits of confronting the climate crisis, urging other brands, foundations, innovators, waste collectors, and consumers to get involved in moving circularity forward.

Key takeaways educate industry entities on how to drive tangible action, avoid greenwashing, and mitigate risk; influencing improved decisions toward net-zero ambitions. Such content prepares companies to be successful leaders in sustainable fashion during a time of new legislation and rising consumer pressure.

The aim, according to EFF, is to kick-start a global conversation on how to contribute to a carbon-neutral future by scaling textile recycling infrastructure, promoting underused technologies to prevent textiles from going to landfills, and making what it calls “profound behavioural changes” regarding consumption.

“As the leader of an apparel company, I feel an urgency to address the challenges the industry faces regarding textile waste, overconsumption, and circular design,” says Eileen Fisher, founder of EFF and her own namesake brand. “By inviting Pentatonic to research the current state of circularity, my intention is to facilitate meaningful collective action that moves the industry forward.”

A large barrier to the fashion industry engaging in a circular system is translating the overwhelming amount of research into feasible actions. Pentatonic’s circular consulting team and textile experts provide an eight-step action plan:

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
  1. Scale Sorting
  2. Invest in Recycling
  3. Make Less, Buy Less
  4. Work Together
  5. Design to Last, Design to Recycle
  6. Define and Standardise
  7. Leave Fossils in the Ground
  8. People, Planet, Profit

“HeyFashion! is brought to you by individuals who have been implementing solutions in the last decade. It is built in collaboration with many dozens of contributors who build the technologies, solutions and infrastructure for net-zero fashion every day,” says Johann Boedecker, founder and CEO of Pentatonic. “Our content, while backed by rigorous research, will seek to nevertheless be engaging, intelligible, and most of all practicable.”

The platform’s full-scale educational tools are designed for all stakeholders including designers, manufacturers, brands and retailers, investors, regulators, and citizens.

The research to date will be available for free in a variety of formats on and multiple social media platforms.