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November 6, 2018

Fashion brand Mexx relaunches in less than a year

Global fashion brand Mexx has been rebuilt from the ground up less than a year after being bought by the owners of Dutch holding company RNF.

By Leonie Barrie

Global fashion brand Mexx has been rebuilt from the ground up less than a year after being bought by the owners of Dutch holding company RNF.

Mexx is a fashion house that at its prime reached $1bn in revenue. It was purchased in August last year by the owners of RNF, a Dutch holding company for footwear, fashion accessories and apparel, and rebranded Mexx International BV

Their aim was to transform Mexx International into a global brand, inspired by product design, with outstanding store/online experiences and superb marketing.

As part of their plan, the new owners had to rebuild the mission-critical applications supporting their retail sites as well as their online presence, to provide the technology foundation necessary to meet their business goals.

Working with Progress OpenEdge, RNF and Dutch Progress partner Reflecta – a supplier and implementation partner of XL-ENZ Fashion ERP – leveraged the application development platform to integrate the systems necessary for launch, including order management, wholesale purchasing and logistics.

These applications were able to integrate with all aspects of the business, both front-end and back-end, to enable Mexx to compete with the big players in the market.

“The first milestone of the rollout of our new strategy was the launch of our spring/summer 2018 fashion collection,” says Ferry Helmer, CEO, Mexx International.

“Within a very short period, we had to build and implement the platforms necessary to help launch our new collection. Not only were we up and running on launch day, but the platform integrates with all of our systems – both homegrown and third-party technology – to provide our customers with a seamless shopping experience.”

The new complete back office system, powered by Progress OpenEdge, encompasses warehousing, finance and logistics, and is fully integrated with the front office.

In addition, through integration with external business tools, the platform supports sales, BI and reporting functionality. It enables easy access to inventory data and can sort and filter products based on a multitude of criteria. Employees can also check the availability of products and generate tailored reports.

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