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UK apparel sourcing show Fashion SVP is to host a Moroccan Pavilion for the first time in the UK.

Taking place at the London Olympia from 29-30 January, visitors to the show will be able to meet the best manufacturers from Morocco, and experience the variety of quality volume, price and delivery flexibility offered by the country, organisers say.

The new pavilion has been designed to offer a very different view of manufacturing in Morocco.

“This collection brings UK sourcing and product development professionals a specially chosen sample of the available production from this important textile-producing country,” say organisers. “Morocco has had long-established ties with the UK, but historically has been seen as a ‘far shore facilitator, however, today and increasingly, as is perfectly illustrated by this exciting and varied mix of participating companies, production is all about near shoe timescales and quality and versatility of production, with a great source of denim also in the mix.

“Particularly in the coming post-Brexit world, most brands and retailers are taking a good look at their entire end-to-end production and supply chain, looking for solutions in unexpected places and Morocco is standing out as an excellent solution provider.”

Working exclusively with AMITH, the leading Moroccan textile producers’ association, and AMDIE, Morocco’s official government export promotion organisation, the Moroccan feature will focus on the production of high-quality middle market and luxury market knitwear and wovens, as well as top-end denim.

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Moroccan producers will be showing their latest collections of athleisure and sportswear capabilities, high street fashion separates, jackets, blazers and coats, and denim jeans, jackets and accessories.

“Moroccan production is very popular and well known to the UK market and as near-shore options become more and more attractive to many brands who are looking for the perfect mix of know-how, sustainability and flexibility, this Moroccan initiative can provide solutions of great interest to the UK marketplace,” the organisers add.