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January 31, 2022

Finisterre circular jacket features traceable insulation

British sustainable outdoor brand Finisterre has launched its first fully-circular jacket for consumer purchase.

By Fi Forrest

British sustainable outdoor brand Finisterre says its Biosmock jacket is constructed with a PrimaLoft Bio compostable shell, renewable and traceable HD Wool Apparel Insulation, and biodegradable fasteners, meaning the entire jacket is designed to break down safely at the end of its life.

The HD Wool Apparel Insulation QR code on the Biosmock hangtag links consumers to the farm that supplied the wool for the garment.

Through the  Woolkeepers quality assurance and sourcing programme, HD Wool Apparel Insulation is said to offer a complete solution to meet the growing demand among brands, retailers and consumers for natural fibres and traceability. It supports responsible farming and animal welfare, paying a fair price for wool, and nurturing a community of growers on the journey towards regenerative agriculture – a sustainability initiative that builds soil fertility, sequesters carbon, improves watersheds, and supports biodiversity by properly managing livestock on the grasslands of the world, Finisterre says.

“We worked closely with the team at HD Wool to source and incorporate HD Wool Apparel Insulation into the Biosmock design,” says A Todd, lead designer at Finisterre. “Wool’s natural heat retention and breathability makes it an excellent insulator, as well as being renewable. Furthermore, through the  Woolkeepers initiative, consumers are able to trace the jacket’s insulation back to the four individual farms in the South West of England that supplied the wool- providing full traceability and accreditation from farm to Finisterre.”

Simon Whitmarsh-Knight, managing director, HD Wool Apparel Insulation, adds: “We are incredibly excited for the launch of Finisterre’s Biosmock and delighted to link our Woolkeepers community to end-consumers. As with HD Wool, Finisterre is incredibly passionate about making a positive impact on the environment and pushing boundaries to make the best products it can. Collaborating with the team on the Biosmock project has been a true privilege.”

The launch of the Finisterre Biosmock comes nearly a year after Finisterre has won an award for its climate-positive BioSmock insulation layer.

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