Sequential Brands Group, owner of Joe’s, Ellen Tracy, Jessica Simpson, And 1, William Rast and Heelys, has named former True Religion boss, David Conn, as its new CEO.

Conn brings more than 25 years of experience in brand management and marketing to the company, which is in the middle of what it calls a “transformative phase.”

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In October, Sequential said it is investigating options for the business, including the possible sale of some brands.

“David Conn is an innovative, strategic, and entrepreneurial executive with an established track record of building and transforming businesses with strong global consumer brands. He brings with him a wealth of knowledge in the retail sector and strong industry relationships, which will be invaluable to Sequential as we embark on this next chapter,” said Sequential chairman William Sweedler.

Most recently, Conn served as CEO of ThreeSixty Brands, where he played a significant role in acquiring and relaunching the FAO Schwarz and Sharper Image brands.

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Prior to ThreeSixty Brands, he served as CEO and board member of upscale denim brand True Religion where he led the development and rollout of a new retail concept and omni-channel platform. Before joining True Religion, Conn served as president of VF Corporation’s newly formed retail licensed brands division and led VF’s acquisition of premium denim brand Rock & Republic.

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“I’m thrilled to join Sequential Brands Group. My career has been focused around building and revitalising brands and I’m excited about the potential of Sequential’s portfolio. I look forward to leading this company during this period of transformation,” he said.