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September 29, 2022

Former VF Corp exec Bantle named CEO of Eddie Bauer

Former VF Corp exec Tim Bantle is to join SPARC Group’s Eddie Bauer brand as CEO.

By Hannah Abdulla

In his new role, Bantle will chart the next phase of Eddie Bauer’s growth journey.

He has more than two decades of experience in outdoor retail, technical apparel and equipment development and omnichannel retail.

Bantle most recently was GM of VF Canada, where he led the company’s local outdoor and action sports platform. Prior to VF Canada, Bantle held leadership positions at The North Face, Black Diamond Equipment and Patagonia.

“I admire Eddie Bauer for its unwavering commitment to making the outdoors accessible to all through excellent product and authentic storytelling,” said Bantle. “The team has done an incredible job driving global momentum for Eddie Bauer, and I am looking forward to working closely with them to introduce new audiences to the brand and broader outdoor lifestyle. Eddie Bauer has distinctive origins in the Pacific Northwest, and I am passionate about finding new ways to parlay elements of its unique and rich heritage into outdoor culture far and wide.”

Marc Miller, CEO of Sparc Group, whose parent group is Authentic Brands Group and Simon Property Group, adds: ““Tim is a proven industry leader and an outdoor brand champion. He brings a unique understanding of the outdoor consumer paired with deep technical knowledge that translates into commercial success. I am excited about the future of Eddie Bauer and am confident the brand will thrive under Tim’s leadership.”

Earlier this month, SPARC Group, which operates the Reebok brand, named Todd Krinsky CEO of Reebok.

ABG inked a long-term strategic partnership with Sparc Group to become the core licensee and operating partner for Reebok in the US last December.

The move came after ABG struck a deal to buy Reebok from Adidas for a total consideration of up to EUR2.1bn in August 2021.

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