France’s minister for ecological transition Christophe Bechu claimed the vote means that France could soon be the first country “legislating to limit the excess of ultra fast fashion”. He said the bill was a “historic” step towards curtailing the rise of fast fashion, according to local news reports. Credit: Shutterstock.

As well as the €5 levy on fast fashion, the bill also includes a ban on advertising for the most inexpensive textiles in France, aiming to push the industry towards more sustainable practices, according to news publication Associated Press News.

Local news reports also suggest France’s minister for ecological transition Christophe Bechu has claimed the vote would see France becoming the first country “legislating to limit the excess of ultra fast fashion”. He is said to have described the bill as a “historic” step towards curtailing the rise of fast fashion.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The bill was initially launched by conservative law maker Antoine Vermorel-Marques from France’s Les Républicains party. The fast fashion “kill bill” was introduced to the French National Assembly last week, proposing a €5 levy on “every fast-fashion purchase” to address environmental concerns and bolster support for the French textile industry.

Vermorel-Marques previously took specific aim at Singapore-based Shein. He alleged the retailer introduces between 6,000 and 11,000 new offerings to its catalogue daily and frequently makes headlines for its environmental and social consequences of its “throw-away” business model, which he believes is “destroying” France’s textile industry.

In response, a spokesperson for Shein told Just Style the company refuted the claim that it was fuelling a “throwaway” fashion culture. It claimed its “on-demand business model addresses the fundamental problem of the mismatch between supply and demand of the traditional fashion industry model”.

See Also:

Shein said this enables it to reduce unnecessary waste as well as offering good value for money to customers who want affordable and accessible fashion.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The bill is said to be aimed at supporting France’s textile industry which has been hit by the country’s growing fast-fashion consumption.

France, a country which is home to some of the biggest fashion brands, is expected to debate Vermorel-Marques’ €5 proposed bill to curb fast fashion in the lower house of parliament over the next few months.