Frasers Group’s Asian subsidiary recently signed a joint venture agreement with Pt MAP Active Indonesia as the British retailer continues its expansion spree. Credit: Photo by Daniel Harvey Gonzalez/In Pictures via Getty Images.

As part of the joint venture agreement between Frasers Group subsidiary Frasers Asia Sdn Bhd and Pt MAP Active Indonesia, Frasers will introduce Sports Direct’s stores across Indonesia with both wholesale and retail components.

The British retailer said the joint venture will deliver a best-in-class product range, value, and experience.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The stores will feature a wide range of sports equipment across all key categories, including football, running, training, outdoor, rackets, swimming and leisure. The stores will be placed in major retail malls throughout Indonesia and Sports Direct stores will also include USC, which Frasers Group describes as a destination for premium fashion.

Frasers Group believes the collaboration between Frasers Group Asia and MAP Active, which is a retail conglomerate operating in Indonesia and rapidly expanding across the Southeast Asian region, will offer consumers a new dynamic multi-brand shopping experience.

Frasers Group CEO Michael Murray said: “As part of our continued international expansion strategy and the success of our existing business in Malaysia, we are excited to grow our Southeast Asian footprint with a presence in Indonesia.”

See Also:

He explained the announcement supports the company’s vision to build the planet’s most admired and compelling brand ecosystem.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Frasers Group Asia MD Paul Gibbons added: “The Indonesian market offers an exciting opportunity to highlight our brands to the fourth largest population in the world. We enter this partnership with a long-term view to build the best multi-sport destination which has been a great success in the UK.”

Frasers Group hopes this new venture will be the first step in a region-wide expansion.

In April 2023, Frasers Group CEO told an audience at the World Retail Congress that following a successful ‘elevation strategy’ of its UK store portfolio, the Group was eyeing expansion in Europe.