The collaboration will allow fashion and apparel companies to accurately simulate their customer’s size and fit. As Covid-19 continues to drive an increase in online shopping, it is important that fashion companies’ clothing perfectly fits the body shape and sizes of each of their customers to help reduce returns.
Through the partnership, Gerber’s Accumark 3D software users will be able to leverage the Alvanon Body Platform (ABP) to develop production-ready 3D samples and reduce fit errors. The collaboration expected to empower and accelerate digital product development and e-commerce.
“We know how difficult it is for fashion and apparel companies right now as they navigate through the pandemic,” says Mary McFadden, vice president of CAD product management. “Digital transformation is now inevitable for companies who want to succeed in the next era and our collaboration with Alvanon will give them the tools they need to fully transform product development.”
The Covid-19 pandemic has accelerated challenges within the fashion and apparel industry. Over the past several months, many companies have had to shut down their brick and mortar locations, adjust to working remotely and rely on e-commerce for a majority of their sales. Gerber says its collaboration with Alvanon will help fashion companies by enabling digital product development and e-commerce.
“We have an opportunity today, with the technology and tools available to us, to build a new future for the apparel industry,” adds Jason Wang, COO of Alvanon. “One where the digital and physical are closely connected and work together.”
Fashion brands, retailers and manufacturers will be able to go into Alvanon’s library of over 6,000 3D virtual bodies, each representing a specific brand’s fit standards, and download the 3D avatars for AccuMark 3D, use it to test patterns in all sizes and validate fit. Alvanon’s library offers both standard (ASTM) and brand-specific avatars.