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November 3, 2022

Global Fashion Agenda BBC series to focus on sustainability

Non-profit Global Fashion Agenda (GFA) is preparing to launch a new film series with the BBC on social and environmental sustainability in the fashion industry.

By Michelle Russell

Produced for Global Fashion Agenda by BBC Storyworks Commercial Productions, the film series will be released to a wide audience on BBC.com in 2023, and members of the GFA network are invited to share their stories for potential inclusion in the series.

Federica Marchionni, CEO of the Global Fashion Agenda, says: “We are delighted to be working with BBC StoryWorks to amplify educational content on sustainability in fashion. Indeed, to transform the industry and become net positive, it is crucial that we keep inspiring and educating people about the ways we can produce, distribute, and consume fashion sustainably. For a world beyond the next season, we invite everyone to learn and be part of a needed and possible change”.

The series is expected to educate consumers as to the scale of the issue and the promise of solutions, while galvanising leaders in the sector to follow the blueprint of those that have been successful. GFA says that BBC StoryWorks’ “rigour and unique audience insight” will ensure the topic is treated accurately and that the series measurably sparks meaningful conversation.

The series will be hosted on a dedicated BBC.com microsite, providing an opportunity for in-depth coverage spanning films, articles, infographics and animations. A multi-platform campaign will reach relevant audience groups from among BBC.com’s 144 million monthly browsers, as well as the global fashion sector through the GFA and its network.

“Fashion is said to both reflect and lead culture; it is by definition responsible for ‘setting trends’. As we look ahead at the seismic challenges that face our planet and communities over the coming decades, there is an opportunity for the fashion industry to prove itself capable of rising to the moment: to drive forward sustainability and responsibility, and to be a net positive force for the economy, environment and society,” the GFA says.

“The challenge is vast, but through leadership, innovation, and collaboration the sector is making progress: better conditions for people, sourcing materials responsibly, emphasising resource stewardship, and leading the way to a circular economy. The new series will bring to screen case studies that showcase this progress.”

The partnership was announced during Global Fashion Summit, a leading international forum for sustainability in fashion, that convenes leaders across the value chain to collaborate on the most critical environmental and social issues.

Simon Shelley, VP programme partnerships at BBC Studios, adds: “We’re thrilled to be creating a series with GFA looking at how fashion can put back more into society and the environment than it takes out. Fashion can change society as well as reflect it – we hope to tell stories that reflect a pivotal moment for the industry and one that will set a trend for sustainable future.”

In September, the Global Fashion Agenda (GFA) became the latest organisation to join SustainChain – the digital technology platform of the US Coalition on Sustainability, a start-up non-profit organisation established in collaboration with the United Nations.

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