The intimates collection from Impetus, which uses cotton from Good Earth Cotton, is backed by the power of FibreTrace technology, a solution that allows the collection to be completely traceable as it moves through the global supply chain.

Good Earth Cotton is driven by data, innovation and technology to ensure best practice of regenerative smart farming techniques. Precision agriculture ensures minimal-to-zero tillage and soil disturbance. Crop rotation, organic waste amendments and cover crops increase biodiversity and soil health, lowering the farming environmental footprint.

Meanwhile, FibreTrace is a patented technology that traces, verifies and audits fibre in real-time at each step of the global textile supply chain. Fibre, yarn, fabric and finished goods are identified and quantified, connecting the physical fibre to a secure blockchain specifically designed and engineered for the textile and apparel supply chain, with consumer interface capabilities.

Earlier this year, FibreTrace and luminescent materials specialist Leuchtstoffwerk Breitungen GmbH (LWB) entered into a strategic partnership aimed at spearheading textile traceability.

Good Earth Cotton traceable products will be introduced into Impetus brand collections at the end of 2021, ready for market by 2022.
“Our collaboration with Good Earth Cotton marks the next step of our sustainability journey, working towards full supply chain traceability from farm through to recycle and reuse. Our customers can now have complete trust in the Impetus products they buy and know with full certainty where their products have been and their environmental impact,” said Ricardo Figueiredo, general manager of Impetus Group.