Haelixa has been added to the Denim Deal which is based in Amsterdam and consists of more than 50 international private and public sector companies aiming for a circular economy and the elimination of textile waste.

The brand and manufacturing members pledge to work towards using 5% recycled post-consumer cotton in all future denim collections and produce 3 million denim jeans made with 20% recycled post-consumer cotton.

Holly Berger, Haelixa’s marketing director, comments: “We are committed to promoting the use of recycled fibres through traceability and thrilled to align with this group. The goals of the Denim Deal support our vision for a circular economy.”

Haelixa’s DNA solution marks and traces fibres from the source to retail. Using DNA to mark the recycled post-consumer cotton, the company states that it substantiates claims by testing the final garment to validate that the marked waste is present.

Denim Deal coordinator Roosmarie Ruigrok adds: “A circular supply chain in the textile industry is like a well-prepared machine. It ensures that every part of the production process runs smoothly, from sourcing post-consumer materials to delivering well-made finished products to customers. It not only drives efficiency and profitability but also builds trust among stakeholders and fosters sustainable practices. We welcome Haelixa who offers a trustful traceability solution.”

Recently, Haelixa took part in a collaborative trial to trace Australian wool from the fibre stage up to the final fabric.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Style Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Style Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving apparel and textile industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now